Writing Outwardly
I believe this site has a perfect example of writing Outwardly because the homepage is curated based on what you previously have looked at on this page so it is personalized to each user.
Not Burying the Lead
Foraging Texas
This site is very straightforward in what is it providing to the user, from the title being indicative of what you will find on the page, the alpha-ordered list on the left side of the page make it easy to navigate and find exactly what you came to the page for. You are very easily able to see if this is the site you're looking for.
Not Saying too Much
Fly Hyer
On this homepage there are only 7 elements you can click on that are all very self-explanatory and don't clutter up the page. The main focus is the background image that is relevant to what the site is about. It does not need to say too much because you can see what the site is for from the image.
Making a Strong Call to Action
Girls Embracing Mothers
On the Volunteer page of Girls Embracing Mothers there is a button to apply and it is bright in color and the text is all uppercase catching the reader's attention, this is a very strong call to action and it makes it easy for the viewer to follow the prompt.